Via the Wall Street Journal, great news for the budding Marijuana industree:
Leafly, a website and mobile app that lets users research strains of cannabis and dispensaries, ran a full-page in the New York Times’ Sunday edition. The ad, which congratulates New York state for recently legalizing medical marijuana, is Leafly’s first ad in a mainstream publication. Leafly, owned by private equity firm Privateer Holdings, has previously run ads in cannabis industry publications aimed at patients and doctors.
Cont..
The ad depicts a man and a woman who each used a different strain of marijuana for a medical condition. It carries the tagline “Just Say Know,” a reference to former first lady Nancy Reagan’s “Just Say No” anti-drug campaign in the 1980s.
“One of the ways you knock down the Berlin Wall of Prohibition is by talking about cannabis in a mainstream way,” Mr. Kennedy said. “We’re continuing to look at other mainstream publications that would be open to this type of advertising.”
Leafly began working on the creative for the ad about 18 months ago but decided to run it after the Compassionate Care Act — allowing medical marijuana –was passed in New York last month and the Times a few weeks later published an editorial in favor of repealing the federal ban on marijuana. Leafly is also concurrently running an online campaign on the Times website.
The rate for a full page color ad in the Sunday New York Times costs around $200,000. The Times declined to comment on the price of the Leafly ad.
The Times says it has previously run ads for marijuana advocacy groups such as the National Organization for the Reform of Marijuana Law.
In other national Ganja news, polls are showing Florida voters leaning very heavily towards legal weed:
With a new poll finding 88 percent of Floridians in favor of medical marijuana, wealthy business owners are gearing up to make a ton of money on pot.
“This is a very sexy industry. When something this sexy happens, the circus comes to town.”
It’s mid-July in Boca Raton, Florida, and the founder of marijuana-consulting agency MedMen is halfway through a speech educating 150 potential ganjapreneurs at a conference called CannaEd. Pacing back and forth in front of an emerald green curtain, Adam Bierman waxes lyrical about the brave new world of investing in medical marijuana. “The biggest players in the state are gonna play this game,” he says, referring to the billionaires who have already expressed interest in the Sunshine State’s prospective legal pot industry. “If you wanna play—they’re starting. They’re starting now.”
Continued..
According to a new poll from Quinnipiac University, they should be. Medical marijuana is not yet legal in the state, but it will come to a vote in November, and of the 1,251 Florida residents Quinnipiac surveyed, 88 percent said they support its use.
New York Times runs first ever Commercial Marijuana Ad Today!
No comments:
Post a Comment