Julie Ehrentraut has a small start-up business that produces relatively unusual foods in a fairly out-of-the-way place.
Andy Semabia of Better Brittle in Syracuse offers samples at the 2013 Taste NY Harvest Fest at the state fairgrounds. Her company is Seed Born Foods of Locke, a small town in southern Cayuga County. With no money for a major ad or marketing campaign, how does she get the word out?
On Saturday, she’ll set up a booth at the Taste NY Harvest Fest at the state Fairgrounds. She’ll join more than 80 other food and beverage vendors and offer samples of her “allergy free” fudge and explain how she substitutes hemp seed milk for dairy in the process.
“It should help spread the word and let people know that my business is here offering these products,” Ehrentrout said. Seed Born Foods, which also makes hemp-based baked goods, started up in March, and Ehrentrout usually offers her products for sale at the Moravia Farmers Market and other local food events.
The Taste NY Harvest Fest (details below) offers food and beverage producers the opportunity to offer free samples and sell their wares.
On Saturday, dozens of vendors will offer everything from salsas and sauces to mustards, olive oils, spice rubs and baked goods, along with beer, wine and spirits.
Some, like Seed Born Foods, are aimed at the health-conscious, but many are not. A few — like Dinosaur Bar-B-Que and Pastabilities — are well known in Central New York, while others, like Pa’s Pistols barbecue sauce of Salem or Cross Creek Farms spices and fruit butters of Berkshire, are not.
Taste NY is a state initiative to promote the sales of made-in-New York foods and beverages. Gov. Andrew Cuomo recently announced plans to expand the promotions in 2015.
Ehrentrout, who also participated in a Taste NY promotion during this year’s State Fair, is happy for the chance to reach new customers.
“It’s a great way to meet a lot of people in one place,” she said.
TASTE NY HARVEST FEST
What: A tasting and buying opportunity, linking customers with producers of foods and beverages from across New York. Food and drinks are available for sampling and purchase directly from vendors. Sample glasses are provided to attendees 21 and older. Items include meats, cheeses, beer, wine, cider, baked goods, salsas, marinades and more.
Where: Horticulture Building, New York State Fairgrounds.
When: 11 a.m. to 3 p.m. and 4 to 8 p.m. Saturday, Nov. 1. Each session requires a separate ticket.
Cost: Admission is $15 in advance (up to 4:30 p.m. Oct. 30) or $20 at the door. Advance tickets available at the State Fair Administration Building, by phone at 315-487-7711 weekdays from 9:00 a.m. to 4:00 p.m., or by faxing the online order form to 315-487-9260.
VENDORS
Food:
• The Great New York State Fair’s Great Potato Booth – baked potatoes with toppings
• The Great New York State Fair’s Maple Booth – maple syrup and products made with maple syrup
• New York Honey – honey and products made with honey
• Better Brittle of Syracuse – West African-style peanut brittle
• Cathy’s Cookie Kitchen of Syracuse – gluten-free cookies
• Cheeky Monkey Foods of Syracuse – tomato garlic dipping oil
• Chef William Creations of Watkins Glen – sauces, salsa, bruschetta, mustard
• Cooperstown Cookie Company of Cooperstown – baseball-themed cookies
• Cross Creek Farm of Berkshire – fresh spices, fruit butters
• Dinosaur BBQ of Syracuse – barbecue sauces and other sauces
• F. Oliver’s of Canandaigua – olive oils, specialty oils, balsamic vinegar
• Gianelli Sausage of North Syracuse -sausages and Dinosaur BBQ products
• Hot Mama Gena’s of Lacona – sauces, rubs, and relishes
• InFamous Welsh Cookie Company of Hornell – Welsh cookies
• Janet’s Cookie Jar of Otega – gourmet cookies
• Joe’s Jerky of Sherrill – beef jerky
• Nelson Farms Country Store of Cazenovia – various products
• New Hope Mills of Auburn – pancake, bread, and cookie mixes
• Pa’s Pistols of Salem – barbecue sauce
• Pastabilities and Pasta’s Daily Bread of Syracuse – fresh bread, hot dipping oil for bread
• Rogers Rustic of Hudson Falls – barbecue sauces, rubs, salsa
• Sam A. Lupo and Sons of Endicott – spiedie sauces, marinades
• Seed Born Foods of Locke – seed-based, allergy-free fudge, macaroons, pie-in-a-cup
• Senza Glutine by Carmela of Walden – gluten-free biscotti, rugelach, and scones
• TC’s Sauce of Mechanicville – sauces and marinades
• Weber’s of Buffalo – mustards and relishes
Craft Beer:
• Adirondack Brewery of Lake George
• Blue Point Brewing Co. of Patchogue
• Brewery Ommegang of Cooperstown
• Brooklyn Brewery of Brooklyn
• Butternuts Beer & Ale of Garratsville
• Cap’t Lawrence Brewery of Elmsford
• Cortland Beer Co.
• Custom Brewcrafters of Honeoye Falls
• Dundee of Rochester
• Ellicottville Brewery
• Empire Brewing Company of Syracuse
• Galaxy Brewing of Binghamton
• Good Nature Brewing Co. of Hamilton
• Ithaca Beer Co.
• Keegan Ales of Kingston
• Lake Placid Craft Brewing Co.
• Middle Ages Brewing Co. of Syracuse
• Sackets Harbor Brewing Co.
• Saranac of Utica
• Sixpoint Brewery of Brooklyn
• Southern Tier Brewing Co. of Lakewood
• St. Lawrence Brewing Co. of Canton
• Three Heads Brewing of Honeoye Falls
• Upstate Brewing Company of Elmira
• Wagner Valley Brewing Co. of Lodi
Wine and Hard Cider:
• Adirondack Winery of Lake George
• Americana Vineyards and Winery of Interlaken
• Beak and Skiff of Lafayette
• Brotherhood Winery of Washingtonville
• Casa Larga Vineyards of Fairport
• Chateau Lafayette Reneau of Hector
• Coyote Moon Vineyards of Clayton
• Critz Farms Cider of Cazenovia
• Crooked Lake Winery of Hammondsport
• Glenora Wine Cellars of Dundee
• Hazlitt Cider of Hector
• Knapp Winery of Romulus
• Lakeland Winery of Syracuse
• LiDestri Spirits of Rochester
• McKenzie’s Hard Cider of West Seneca
• Merritt Estate Winery of Forestville
• Montezuma Winery of Seneca Falls
• Raymor Estate Cellars of Bloomfield
• Three Brothers Winery of Geneva
• Thousand Islands Winery of Alexandria Bay
• The Winery at Marjim Manor of Appleton
• Tug Hill Vineyards of Lowville
• Venditti Vineyards of Theresa
Spirits:
• Adirondack Distilling Co. of Utica
• Black Button Distilling of Rochester
• Clayton Distillery
• Finger Lakes Distilling of Burdett
Taste NY Harvest Fest: A one-stop sampler of New York state's food and drinks
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